4 R Equipment, formerly Hamilton County Equipment, was established by the late Richard Rubenacker in 1987. He believed it was crucial to build a dealership based upon the value that at the end of the day the customer must be satisfied. Richard and his three sons formed 4 R Equipment based on this fundamental value. With just eight employees, the value of customer satisfaction was planted in all aspects of the dealership. Today 4 R Equipment employs 25 people and continues to place customer satisfaction first.